Name: Emma™ Violet Bloom Midi Dress
Brand: Owen & Grace
Price: 49.99 AUD
Availability: InStock

$124.99 $49.99

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Colour — Multicolor

Multicolor

Limited stock — only 4 items remaining.

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Anna S.

and 17,000+ women showed up for Claire

Your Effortless Everyday Favorite

The Emma™ Violet Bloom Midi Dress combines striking simplicity with delicate charm. Crafted from lightweight, breathable fabric in a rich violet hue, it features a graceful vertical line of black floral embroidery down the front for a touch of unique artistry. With its relaxed silhouette and sleeveless design, it’s perfect for beach strolls, casual lunches, or layering for a breezy evening out.

Why Our Customers Love Emma™ Violet Bloom Midi Dress:

All-Day Breezy Comfort – Airy fabric keeps you cool and comfortable in any setting.
Flattering on Every Shape – Gently skims the body for a relaxed yet elegant look.
Artistic Floral Accent – The embroidered bloom detail adds a refined, handcrafted touch.
Versatile for Any Occasion – Wrinkle-friendly and easy to style up or down.

Specifications:

Fabric: Lightweight and breathable
Fit: Relaxed silhouette
Length: Midi
Details: Sleeveless, vertical floral embroidery, wrinkle-friendly
Care: Machine wash cold, hang or lay flat to dry

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THE HEARTBREAK SALE

One painful goodbye. Five years of love.

We built this store together, Tom and I. Every piece picked by hand. Then life fell apart.

I'm the one left standing here with a warehouse full of beautiful clothes and a heart that needs to move on. These pieces deserve to be worn, not sitting in boxes while I figure out what comes next.

So I'm letting everything go. Up to 60% off the entire collection. This is real, and this is your last chance to own something made with everything we had.

Thank you for showing up.

— Claire

→ Shop the Heartbreak Sale — Up to 60% Off

What our customers are saying

★★★★★
I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.

Rebecca T. — Melbourne

★★★★★
The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Brisbane

★★★★★
I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.

Jessica L. — Perth

★★★★★
I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.

Sarah M. — Sydney